iReach Insights

Contact: Averil Jermyn  averil.jermyn@ireach.ie

iReach Insights is the only agency in Ireland to have built our own research panels of adult consumers and business decision makers in ROI and NI. These exclusive iReach panels now exceed 40,000 members and we use these panels for quantitative research and to recruit from qualitative research projects. Having our own research panels allows us to maximise value for our clients across all research methods including face to face, CATI and Online to deliver actionable insights for better and more informed decisions.

iReach maintains memberships with ESOMAR, AQR (Association of Qualitative Research) and AMA (American Marketing Association) to drive best practice in our marketing and research engagements. As true market research consultants, iReach has a strong team of research analysts and marketing consultants to deliver actionable advice and direction for our clients. Consultancy expertise includes IT and Telecoms, Food and Alcohol, Media and Advertising, TV and Radio, Online and eCommerce amongst others.

Solutions for your company:

• Ad and Concept Testing: Your company can optimise the message and call to action, adapt the sales and marketing strategy.
• Social Insights: Your brand will be able to blend social media with market research to better understand your audience and create actionable business insights
• NPD and Package Testing: All of these tools we offer will help to guide you on how refine your NPD process.
• Pricing and Demand Models: We enable you to have a deep understanding of your customer's needs and predict what will happen in the market at different price points to maximise revenue opportunities for your brand.
• Segmentation: Help your brand to create a clear strategy and build a more suitable approach to your customers improving your commercial strategy and ROI.
• Sponsorship and PR: : Get your brands and services Noticed.
• Satisfaction and Advocacy: Companies make better decisions for creating optimal products and services leading to increased customer satisfaction and advocacy
• Voice of Customer: With our platform your company will straighten the connection and engagement with your customer.
• Customer Experience: Positive experience leads to increased sales and revenues.

For more information see our website www.ireachinsights.com